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A practical 2026 guide to Event Reminders via RCS in Zoho CRM for India Travel

CRM Messaging · 5 min read · September 7, 2026

A practical 2026 guide to Event Reminders via RCS in Zoho CRM for India Travel

Introduction to Travel Event Reminders using RCS in India

In the travel industry, missed appointments and no-shows can result in significant losses. For Marketing leaders in India, finding effective ways to remind customers about upcoming events and appointments is crucial. Rich Communication Services (RCS) offers a more personalized and immersive experience compared to traditional SMS or voice calls, making it an ideal channel for sending engaging and interactive reminders.

Why RCS is Ideal for Promotional Event Reminders

RCS provides a more conversational interface, allowing customers to respond and interact with the message, increasing the likelihood of them showing up for their appointments. With RCS, travel companies can send rich media messages, including images, videos, and carousels, making it easier to grab customers' attention.

Setting up an RCS Event Reminder Program in Zoho CRM

To set up an RCS event reminder program in Zoho CRM, Marketing leaders can follow these steps:

  1. Create a new workflow in Zoho CRM, triggered by a specific event, such as a booking or appointment.
  2. Set up a contact field to store the customer's phone number and preferred language.
  3. Configure the workflow to send an RCS message to the customer, using a pre-designed template that includes the event details and a call-to-action (CTA) to confirm attendance.
  4. Assign the workflow to a specific owner, such as a marketing team member, to monitor and respond to customer interactions.

Compliance Requirements for India

In India, promotional traffic via RCS requires compliance with the Telecom Regulatory Authority of India (TRAI) regulations and DLT Registration. Businesses must register their entities and headers with the DLT platform to send promotional messages. Marketing leaders must ensure that their RCS messages comply with the DLT Registration guidelines, including obtaining explicit consent from customers and providing a clear opt-out mechanism.

Cost and ROI Considerations

The cost of sending RCS messages in India can vary depending on the volume and frequency of messages. To optimize ROI, Marketing leaders should focus on improving appointment show rates, which can result in revenue savings. By using RCS to send personalized reminders, travel companies can reduce no-shows and increase customer engagement, leading to better conversion rates and revenue growth.

Benefits and Limitations of RCS Event Reminders

The benefits of RCS event reminders include a personalized and immersive experience, increased customer engagement and interaction, and improved appointment show rates. However, there are also limitations, such as higher costs compared to traditional SMS and limited reach, as not all customers may have RCS-enabled devices.

Best Practices for RCS Event Reminders

To get the most out of RCS event reminders, Marketing leaders should:

  • Keep messages concise and visually appealing
  • Use clear and prominent CTAs
  • Send reminders at optimal times
  • Monitor and respond to customer interactions in a timely manner
  • Continuously test and optimize message templates and workflows

Integrating CRM Messaging with Zoho CRM

CRM Messaging provides a seamless integration with Zoho CRM, allowing Marketing leaders to create and manage RCS workflows, contact fields, and owner handoffs. With CRM Messaging, travel companies can send personalized and interactive reminders, improving appointment show rates and customer engagement.

Frequently Asked Questions

What is DLT Registration, and why is it required for promotional RCS messages in India?

DLT Registration is a mandatory requirement for businesses in India to register their entities and headers with the DLT platform to send promotional messages.

How do I ensure compliance with TRAI regulations for promotional RCS messages?

To ensure compliance, Marketing leaders must register their entities and headers with the DLT platform, obtain explicit consent from customers, and provide a clear opt-out mechanism.

Can I use RCS for transactional messages, such as booking confirmations?

While RCS can be used for transactional messages, it is recommended to use traditional SMS or other channels for such messages.

How do I measure the effectiveness of my RCS event reminder program?

Marketing leaders can measure the effectiveness of their program by tracking key metrics such as appointment show rates, customer engagement, and conversion rates.

Can I use WhatsApp Business API for event reminders in India?

While WhatsApp Business API is available in India, it has certain limitations and requirements, such as obtaining a verified business phone number and complying with WhatsApp's policies.

What are the benefits of using CRM Messaging with Zoho CRM for RCS event reminders?

CRM Messaging provides a seamless integration with Zoho CRM, allowing Marketing leaders to create and manage RCS workflows, contact fields, and owner handoffs.

Conclusion

In conclusion, RCS event reminders offer a powerful solution for travel companies in India to improve appointment show rates and customer engagement. By following the best practices and compliance guidelines outlined in this playbook, Marketing leaders can create effective RCS programs that drive revenue growth and customer satisfaction. To get started, Start free trial and explore the capabilities of CRM Messaging with Zoho CRM.

India messaging often needs DLT registration and TRAI-aware workflows. For compliance and setup guidance tailored to your use case, reach out to a CRM Messaging expert.

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